Look around, you will probably notice a lot of people are on their phones. Smartphones have quickly become part of our everyday lives. Smartphones, like the iPhone, Android, Blackberry and Windows phone, make up for over half of the mobile phone users in the US. It is estimated that by 2014 mobile internet usage will over take desktop internet usage.
Mobile websites are designed to compliment your existing website by optimizing them for the mobile internet that is accessed on a consumer’s smartphone. With a normal website on mobile internet, consumers have to “pinch and pull” to get their desired information; with a mobile site everything is laid out with the small screen of the smartphone in mind, with a clear call to action.